Dusty Gulleson is the founder and CEO of Tectonic, a digital transformation consultancy spanning IT services, marketing, software, AI, and accessibility.
Over 25 years he has led more than 400 client transformations and grown Tectonic (formerly eResources) into a 100+ person firm, without a dollar of outside capital, serving clients across the United States, Canada, and Europe, including Stanford, Google, and Pacific Gas & Electric.
His perspective is shaped by one pattern he has watched repeat for decades: organizations buy the platform, force their people and processes to bend around it, and then wonder why the transformation stalls. Dusty argues the opposite order, people first, processes second, platform last, and he brings the receipts to prove it.
He is a candid, story-driven speaker on transformation, AI governance and adoption, the dignity of work in an AI era, and building a durable company against the grain of trend-chasing.
